Quand les Blogueuses s’en mêlent…
André, a major French shoe brand has collaborated with 6 fashion bloggers to create an exclusive collection called: “Quand les blogueuses s’en mêlent…pour André” – understand “When bloggers meddle in… For André.”
This project will, for sure, break new ground in fashion industry. Through this initiative I see another step in the rise of the fashion-reality, whether you like it or not: fashion bloggers are undoubtely spreading their influence beyond the virtual plateforms.
“Quand les blogueuses s’en mêlent…pour André” may be dismissed as a marketing ploy but no more cynicism! These fab fashion bloggers have created the pairs of shoes you will desire! Ballibule, Violette, Miss Glitzy, Coline, Walinette and Mimnor let their creativity soar and it simply results an eclectic, exquisite collection.
This collection is expected to hit stores in March. We look forward to it!