Hey everyone! I’d like to know which fashion feature has been your favorite so far! You can read them all here

This week, at HYPEED, we’ve decided to spoil our members! There’s a crazy cool pair of Melissa 3 straps Elevated by Vivienne Westwood to win! How? Just participate in our call for contributions “From day to night”. The concept is simple: we want to see how you adapt your day outfit when you go out at night. For this theme, you are allowed to post photos of 2 different outfits (one day outfit, and the same, but accessorized differently, for the night). You can also post photos of a piece of clothing or accessorize that goes well with casual day outfits or classy and chic night outfits.
I’m sure you love these heels as much as I do! They were designed by Vivienne Westwood for her special collaboration with Melissa. They also exists in flats, for the day, but we’re giving you the opportunity to win the night version, more glamour and chic! They were worn by Kate Moss (see below), Beth Ditto and Hayley Williams, to name just a few!
Check Melissa’s website to see their cool collections!


The real Mulberry Alexa
If this isn’t the hottest bag of the season, then I’ll stop shopping for a month! The Mulberry Alexa has been seen everywhere, on, of course, the shoulder of Alexa Chung herself, but also on tons of fashionistas all over the world. Or was it really the real Mulberry? Maybe not, as you can find good imitations here and there (check above the version by Baby Says Boutique, or the one by Storets).
It makes me wonder: what makes a bag THE bag of the season? Why this bag and not another? Every season, there’s a new It bag, (from Balenciaga “Motorcycle” to Fendi “Spy” , to Alexander Wang studded bag), and, as different as they all are from each other, they all were best sellers! Maybe a good It bag exactly enhances the spirit of the season. At the moment, Vintage is very popular, and the Mulberry Alexa has that vintage vibe, so maybe that’s it! What do you think? Do you have the bag? Do you think your love for this bag will survive the years? Or maybe you hate that bag, but why?
Baby Says Boutique’s own version of the Alexa bag
Asos’s version


If you know Blondie Brune, then you’re familiar with their extra comfy and very stylish clothes. If you don’t, then let me introduce you to Charlie and Julie, the two pretty sisters who created Blondie Brune. Charlie is an actress, but she also keeps time to style Blondie Brune’s collections. Her sister Julie is an illustrator and a plastic artist who actually draws on Blondie Brune shirts to make them absolutely unique. How cool is it to have a shirt no one else will ever have?
I’ve seen their collection, and even own a few pieces myself, and I can tell you that these clothes are smart! Everything is comfy and extra quality. It’s the kind of clothes you throw on in the morning without thinking too much about it, and you look your best!
At the moment, you have a chance to win a unique hand drawn Tshirt and a cool blue sweater (see pics above) by sending us your best colorful outfit! The most voted member will receive the true blue comfy sweater and Charlie & Julie’s crush will get a unique hand-drawn Tshirt !
Check Blondie Brune’s website!


Everyone! I need your opinion on this!

From July 7th to 9th, the place to be will definitely be Berlin, and more precisely in Airport Berlin Tempelhof, for the famous fashion event, Bread & Butter. What’s this? Only probably the coolest fashion event of the season! Bread & Butter is an event for fashion professionals dedicated to street wear, urban styles and creative clothing! Every brand is original and avant-garde, like Marithé + Francais Girbaud, Melissa, Killah, Motel, Jeffrey Campbell, Juicy Couture…
HYPEED will be there! If you want to meet us, contact us at deals@hypeed.com
Want to know more about Bread & Butter?
Hi everybody!
I wanted to let you know about our new tool: the inspirations!
What is it? It’s your new way to save your favorite blog pictures! You may usually save your favorite outfits from the blogs you visit on your computer. But what if you’re at a friend’s and want to show him or her? You don’t necessarily remember where the pics came from … So I bet you’ll like our new tool! If you click on the pink heart you’ll see at the bottom left corner of a photo, it’ll directly send it to your HYPEED inspiration page. That way, anywhere you are, the pic wil be easily found and traced back to its original source!
It’s also a very cool tool if you’re a blogger! People will be able to add your photos to their inspiration page, AND your pics will also appear on the inspirations homepage. Yes, you got it, everyone will be able to see your pictures, and surely click on your blog to check it out!
It’s super easy to add the tool, you just have to copy and paste your personal code in html, anywhere on your blog! You’ll find your code HERE.
If you need any help on installing the widget, or if you have any question, email me : community@hypeed.com . You can also watch our videos explaining how it works and how to install it
Have fun with HYPEED’s inspirations!
