Your favorite fashion feature

Hey everyone! I’d like to know which fashion feature has been your favorite so far! You can read them all here



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This week, at HYPEED, we’ve decided to spoil our members! There’s a crazy cool pair of Melissa 3 straps Elevated by Vivienne Westwood to win! How? Just participate in our call for contributions “From day to night”. The concept is simple: we want to see how you adapt your day outfit when you go out at night. For this theme, you are allowed to post photos of 2 different outfits (one day outfit, and the same, but accessorized differently, for the night). You can also post photos of a piece of clothing or accessorize that goes well with casual day outfits or classy and chic night outfits.

I’m sure you love these heels as much as I do! They were designed by Vivienne Westwood for her special collaboration with Melissa. They also exists in flats, for the day, but we’re giving you the opportunity to win the night version, more glamour and chic! They were worn by Kate Moss (see below), Beth Ditto and Hayley Williams, to name just a few!

Check Melissa’s website to see their cool collections!

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Mulberry Alexa

The real Mulberry Alexa

If this isn’t the hottest bag of the season, then I’ll stop shopping for a month! The Mulberry Alexa has been seen everywhere, on, of course, the shoulder of Alexa Chung herself, but also on tons of fashionistas all over the world. Or was it really the real Mulberry? Maybe not, as you can find good imitations here and there (check above the version by Baby Says Boutique, or the one by Storets).

It makes me wonder: what makes a bag THE bag of the season? Why this bag and not another? Every season, there’s a new It bag, (from Balenciaga “Motorcycle”  to Fendi “Spy” , to Alexander Wang studded bag), and, as different as they all are from each other, they all were best sellers! Maybe a good It bag exactly enhances the spirit of the season. At the moment, Vintage is very popular, and the Mulberry Alexa has that vintage vibe, so maybe that’s it! What do you think? Do you have the bag? Do you think your love for this bag will survive the years? Or maybe you hate that bag, but why?

Baby Says Boutique’s own version of the Alexa bag

Asos’s version

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Blondie Brune Contest on HYPEED!

If you know Blondie Brune, then you’re familiar with their extra comfy and very stylish clothes. If you don’t, then let me introduce you to Charlie and Julie, the two pretty sisters who created Blondie Brune. Charlie is an actress, but she also keeps time to style Blondie Brune’s collections. Her sister Julie is an illustrator and a plastic artist who actually draws on Blondie Brune shirts to make them absolutely unique. How cool is it to have a shirt no one else will ever have?

I’ve seen their collection, and even own a few pieces myself, and I can tell you that these clothes are smart! Everything is comfy and extra quality. It’s the kind of clothes you throw on in the morning without thinking too much about it, and you look your best!

At the moment, you have a chance to win a unique hand drawn Tshirt and a cool blue sweater (see pics above) by sending us your best colorful outfit! The most voted member will receive the true blue comfy sweater and Charlie & Julie’s crush will get a unique hand-drawn Tshirt !

Check Blondie Brune’s website!

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Boys only?

Everyone! I need your opinion on this!



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Bread & Butter

From July 7th to 9th, the place to be will definitely be Berlin, and more precisely in Airport Berlin Tempelhof, for the famous fashion event, Bread & Butter. What’s this? Only probably the coolest fashion event of the season! Bread & Butter is an event for fashion professionals dedicated to street wear, urban styles and creative clothing! Every brand is original and avant-garde, like Marithé + Francais Girbaud, Melissa, Killah, Motel, Jeffrey Campbell, Juicy Couture…

HYPEED will be there! If you want to meet us, contact us at deals@hypeed.com

Want to know more about Bread & Butter?

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Interview with Andy, from Style Scrapbook

Andy, from Style Scrapbook

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Tips: how to get published in fashion features

You want to know how to get published in HYPEED’s fashion features? Follow these steps!


  • Ask someone to take your pictures. In-the-mirror pictures or pictures taken with outstretched arms are NEVER published. Same for pictures where we can actually see the base on which you put your camera.
  • Pay attention to the frame. If half your head is cut out from the shot, or if there’s 2 meters of wall above your head, there’s a big chance your outfit won’t be highlighted as much as it deserves.
  • Find a pretty setting. Okay, not everyone has a backyard full of flowers or a pond. But try to find a cool place, or at least a white wall. Always avoid showing the mess in your room, or furniture-crowded rooms. Remember that a photo will look at its best when taken outside, with a nice light.
  • Don’t cheat. Send us at least three pictures of you wearing the same outfit. It’s also cool to add close ups, and at least one head to toe shot.
  • Don’t tag your photos with your blog url or nickname. Don’t worry, we’ll add a link to your profile. It would be a shame if we couldn’t use your pic just because it was tagged, don’t you think?
  • Trouble over your pictures quality. We cannot publish blurry pictures, so pay attention to that.
  • Respect the theme. it may seem obvious, but when you send us photos for a particular theme, make sure we can see the item in question.

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Contest: Les dissonances

Great news! At the moment on HYPEED, we have a contest to win a beautiful set of jewels by Les dissonances. Il you don’t know the brand, I highly recommend you take a look at it! Sandra, creator of Les dissonances, makes the most delicate and poetic jewels. They’re sophisticated and feminine, so I’m glad two lucky members can win each a set of jewels! And everyone can be lucky, because one winner will be the most voted, and the other will be Sandra’s pick!

Participate in our contest HERE.

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Inspirations

Hi everybody!


I wanted to let you know about our new tool: the inspirations!


What is it? It’s your new way to save your favorite blog pictures! You may usually save your favorite outfits from the blogs you visit on your computer. But what if you’re at a friend’s and want to show him or her? You don’t necessarily remember where the pics came from … So I bet you’ll like our new tool! If you click on the pink heart you’ll see at the bottom left corner of a photo, it’ll directly send it to your HYPEED inspiration page. That way, anywhere you are, the pic wil be easily found and traced back to its original source!

It’s also a very cool tool if you’re a blogger! People will be able to add your photos to their inspiration page, AND your pics will also appear on the inspirations homepage. Yes, you got it, everyone will be able to see your pictures, and surely click on your blog to check it out!

It’s super easy to add the tool, you just have to copy and paste your personal code in html, anywhere on your blog! You’ll find your code HERE.

If you need any help on installing the widget, or if you have any question, email me : community@hypeed.com . You can also watch our videos explaining how it works and how to install it

Have fun with HYPEED’s inspirations!


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